The Discourse of Advertising

The Discourse of Advertising
By:Guy Cook
Published on 2001 by Psychology Press



This second edition considers advertising in the context of current changes in communication. All chapters have been fully revised and updated, and substantial new material has been added. The social functions and aesthetic effects of advertisements are comprehensively analysed across a wide range of media, from billboards to email and the Internet. Controversially, advertisements are contrasted and compared with literary texts throughout. The book clearly explains relevant concepts from semiotics, poetics, and linguistics, and can serve as an introduction to all of these disciplines. Practical exercises to stimulate further discussion are included at the end of each chapter.

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Book which was published by Psychology Press since 2001 have ISBNs, ISBN 13 Code is 9780415234559 and ISBN 10 Code is 0415234557

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Book which have "256 Pages" is Printed at BOOK under CategoryLanguage Arts and Disciplines

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